Women's Apparel
Lifestyle Wear
Aria Lattner Case Study
Boost in Email Clicks
Welcome Offer Take Rate
Net-New Campaign Revenue
Aria Lattner is an awesome brand. Their Beachwood jumpsuits have made a name for themselves, with rave reviews calling them the "flowiest and comfiest" jumpers on the market.
Having sold out for multiple months on end, Aria Lattner began feeling the downsides to success:
Flows = Barebones: Their email automation flows were bringing in decent revenue, but they were no where near perfect. We saw a huge opportunity in improving their existing flows & building out new post-purchase Flows.
No Offer Testing: Even with a "back in stock" season approaching, Aria Lattner never thoroughly tested their Welcome Offer. We knew this would be one of the biggest opportunities for bringing in new customers to their email list.
Inconsistent Campaigns: They were sending emails on an ad-hoc basis... This "firing from the hip" type of email strategy led to a suboptimal engagement rate (ie. Click-Through-Rate was low). We decided that a consistent Campaign strategy would serve as the foundation to our their 90 Day Retention Roadmap.
Essential Flow Buildout
Dynamic Welcome Offer Tests
Consistent Campaign Performance
AVG Click Rate
Before
After
Before
After
Through our tailored approach, BoutiqueFashion not only captured more emails and reduced cart abandonment but also fostered long-term customer relationships. Our team’s dedication to understanding and addressing BoutiqueFashion’s unique challenges led to measurable improvements and sustained business growth.
