Predictable Growth Starts With Retention
Predictable Growth Starts With Retention
A team of Email/SMS, Direct Mail, and Subscription experts. We run world-class retention programs for scaling Shopify brands looking to unlock the next level of scale.
A team of Email/SMS, Direct Mail, and Subscription experts. We run world-class retention programs for scaling Shopify brands looking to unlock the next level of scale.
FIRST
ORDER AT
NEW
CUSTOMERS
*CAC
R-%
Nov-2024
385
$88
23%
Dec-2024
570
$95
26%
Jan-2025
755
$92
24%
Feb-2025
1,142
$90
28%
Mar-2025
1,539
$107
30%
Apr-2025
2,306
$103
33%
May-2025
2,958
$112
—
Jun-2025
3,286
$118
—
Average
1743
$101
29%
MONTHS SINCE FIRST ORDER
First order
0
1
2
3
4
5
6
$84
$92
$128
$164
$195
$220
$282
$301
$90
$101
$145
$205
$288
$292
$302
$314
$109
$193
$240
$262
$287
$328
$332
$345
$88
$116
$155
$210
$224
$250
$263
$279
$15
$188
$219
$224
$241
$296
$315
$337
$150
$192
$195
$216
$230
$268
$282
$308
$184
$219
$214
$219
$234
$254
$281
$304
$180
$229
$219
$229
$246
$257
$28-
$318
$139
$162
$189
$216
$243
$271
$292
$315
FIRST
ORDER AT
NEW
CUSTOMERS
*CAC
R-%
Nov-2024
385
$88
23%
Dec-2024
570
$95
26%
Jan-2025
755
$92
24%
Feb-2025
1,142
$90
28%
Mar-2025
1,539
$107
30%
Apr-2025
2,306
$103
33%
May-2025
2,958
$112
—
Jun-2025
3,286
$118
—
Average
1743
$101
29%
MONTHS SINCE FIRST ORDER
First order
0
1
2
3
4
5
6
$84
$92
$128
$164
$195
$220
$282
$301
$90
$101
$145
$205
$288
$292
$302
$314
$109
$193
$240
$262
$287
$328
$332
$345
$88
$116
$155
$210
$224
$250
$263
$279
$15
$188
$219
$224
$241
$296
$315
$337
$150
$192
$195
$216
$230
$268
$282
$308
$184
$219
$214
$219
$234
$254
$281
$304
$180
$229
$219
$229
$246
$257
$28-
$318
$139
$162
$189
$216
$243
$271
$292
$315
Buffy
MUDWTR
theory11
Ando
Yokkao
Buffy
MUDWTR
theory11
Ando
Yokkao
[ OUR RESULTS ]
$73,000,000+ across Email, SMS, and Direct Mail
The pioneers of adaptogenic mushrooms. MUD\WTR brought mushroom coffee to the world & fuels the morning rituals for millions of people daily.
-32%
6 Month Churn (YoY)
2X
SMS Subscriber Growth
Email & SMS
Subscription Growth
The pioneers of adaptogenic mushrooms. MUD\WTR brought mushroom coffee to the world & fuels the morning rituals for millions of people daily.
-32%
6 Month Churn (YoY)
2X
SMS Subscriber Growth
Email & SMS
Subscription Growth
The leaders in Black-owned athleisure. Actively Black celebrates the most prolific Black icons in history through their premium line of activewear.
$125K+
Loyalty Program Revenue
153%
YoY Email Revenue
Email & SMS
Loyalty
Direct Mail
The leaders in Black-owned athleisure. Actively Black celebrates the most prolific Black icons in history through their premium line of activewear.
$125K+
Loyalty Program Revenue
153%
YoY Email Revenue
Email & SMS
Loyalty
Direct Mail
Supplements for Legends. GHOST Lifestyle has collaborated with the most nostalgic brands in the world to create a suite of premium supplements.
+40%
Email/SMS List Growth
$360K
Net-New Email Revenue
Email & SMS
Loyalty
Lifecycle Consulting
Supplements for Legends. GHOST Lifestyle has collaborated with the most nostalgic brands in the world to create a suite of premium supplements.
+40%
Email/SMS List Growth
$360K
Net-New Email Revenue
Email & SMS
Loyalty
Lifecycle Consulting
[ FULL SERVICES & STRATEGY ]
Retention & Lifecycle
Consulting. Strategy. Execution. Your bolt-on retention marketing team.
Email & SMS Marketing
A dedicated 5-person Retention pod. Speak to us daily as we manage your Campaigns, Flows, Popups, and more.
Monthly Calendar Creation
x24+ Campaigns / Month
Popup Testing
Unlimited SMS
Email & SMS Marketing
A dedicated 5-person Retention pod. Speak to us daily as we manage your Campaigns, Flows, Popups, and more.
Monthly Calendar Creation
x24+ Campaigns / Month
Popup Testing
Unlimited SMS
Email & SMS Marketing
A dedicated 5-person Retention pod. Speak to us daily as we manage your Campaigns, Flows, Popups, and more.
Monthly Calendar Creation
x24+ Campaigns / Month
Popup Testing
Unlimited SMS
Direct Mail Marketing
Physical postcards that land on doorsteps. The highest ROI channel for re-engaging and re-activating hard to reach prospects.
Subscriber Reactivations
"Trust" Welcome Onboarding
Anonymous Site Match
Winback & Sunset Campaigns
Direct Mail Marketing
Physical postcards that land on doorsteps. The highest ROI channel for re-engaging and re-activating hard to reach prospects.
Subscriber Reactivations
"Trust" Welcome Onboarding
Anonymous Site Match
Winback & Sunset Campaigns
Lifecycle Consulting
You have an in-house team in place - We supply the strategy, optimize your systems, and give you a Retention Roadmap to run yourself.
Retention Roadmap Audit
Dedicated Strategist
Tech Stack Optimization
Advanced Reporting
Audit
Roadmap
Execute
Lifecycle Consulting
You have an in-house team in place - We supply the strategy, optimize your systems, and give you a Retention Roadmap to run yourself.
Retention Roadmap Audit
Dedicated Strategist
Tech Stack Optimization
Advanced Reporting
Audit
Roadmap
Execute
Lifecycle Consulting
You have an in-house team in place - We supply the strategy, optimize your systems, and give you a Retention Roadmap to run yourself.
Retention Roadmap Audit
Dedicated Strategist
Tech Stack Optimization
Advanced Reporting
Audit
Roadmap
Execute
Subscription Growth
Optimizing every touchpoint of your Subscription program - Intro offer(s), rebill reminders, churn prevention, and more.
M0 to M3 Lifecycle Mapping
Payment Plan Optimizations
Upgrade Offer Strategy
Card Failure & Cancel Flows
JAN
M0
M1
M2
M3
M4
M5
JAN
82%
68%
49%
37%
28%
22%
FEB
86%
79%
67%
59%
52%
48%
MAR
92%
85%
79%
74%
71%
66%
Subscription Growth
Optimizing every touchpoint of your Subscription program - Intro offer(s), rebill reminders, churn prevention, and more.
M0 to M3 Lifecycle Mapping
Payment Plan Optimizations
Upgrade Offer Strategy
Card Failure & Cancel Flows
JAN
M0
M1
M2
M3
M4
M5
JAN
82%
68%
49%
37%
28%
22%
FEB
86%
79%
67%
59%
52%
48%
MAR
92%
85%
79%
74%
71%
66%
[ HOW WE EXECUTE ]
What We Do Day-To-Day
From weekly email/SMS campaigns to deeper cohort analysis, our team actively works to increase the LTV of every customer that lands on your site
CAPTURE
CONVERT
RE-ACTIVATE
CAPTURE
CONVERT
RE-ACTIVATE
Welcome Popup
Acquisition Offers
Pre-Purchase
Automations
Inbox Testing
Anonymous
User Tracking
Weekly
Campaigns
SMS Promos
New Product
Launches
Evergreen
Nurturing
Smart
Merchandising
Direct Mail
Postcards
LTV Cohort
Analysis
Winback
Sequences
Subscription
Offers
Churn
Prevention
Loyalty Offers
DRAG TO SEE MORE
[ CASE STUDIES ]
Real Retention Results
Maximizing Weekly Product Drop Revenue
Partnering with over 1,000+ licensed IPs, Youtooz brings the internet’s most memorable moments to life. In the first 90 days, we launched 3 of their largest revenue generating Campaigns of the year.
2.35X
Avg Email Engagement
+64%
YoY Email Revenue
Maximizing Weekly Product Drop Revenue
Partnering with over 1,000+ licensed IPs, Youtooz brings the internet’s most memorable moments to life. In the first 90 days, we launched 3 of their largest revenue generating Campaigns of the year.
2.35X
Avg Email Engagement
+64%
YoY Email Revenue
Knocking Out Email Revenue Plateaus
Yokkao is globally renowned for their Bangkok-crafted Muay Thai gear, partnering with legendary icons like AKA, Superlek, and Wiz Khalifa. In the first 45 days, we rebuilt their lifecycle program and unlocked a brand-new revenue tier.
+92%
Email Revenue
4.2X
Flow ROAS
Knocking Out Email Revenue Plateaus
Yokkao is globally renowned for their Bangkok-crafted Muay Thai gear, partnering with legendary icons like AKA, Superlek, and Wiz Khalifa. In the first 45 days, we rebuilt their lifecycle program and unlocked a brand-new revenue tier.
+92%
Email Revenue
4.2X
Flow ROAS
Reactivating Dead Customers Through Direct Mail
Own Boss Supply is a giveaway brand that empowers the blue collar community. In their first Direct Mail campaign, we reactivated over 1,450 customers who hadn’t purchased in over 1 year.
9X
Avg Email Engagement
300K
SMS Captured
Reactivating Dead Customers Through Direct Mail
Own Boss Supply is a giveaway brand that empowers the blue collar community. In their first Direct Mail campaign, we reactivated over 1,450 customers who hadn’t purchased in over 1 year.
9X
Avg Email Engagement
300K
SMS Captured
Increasing Email Engagement & First Time Purchasers
Theory11 creates the world’s greatest playing cards & games, partnering with the likes of Neil Patrick Harris, Zach King, and more. By bringing the brand’s magic to the inbox, our team increased their email Campaign engagement by 260%.
2X
First-Time PUR Revenue
40+
New Product Drops
Increasing Email Engagement & First Time Purchasers
Theory11 creates the world’s greatest playing cards & games, partnering with the likes of Neil Patrick Harris, Zach King, and more. By bringing the brand’s magic to the inbox, our team increased their email Campaign engagement by 260%.
2X
First-Time PUR Revenue
40+
New Product Drops
Maximizing Email Revenue
Partnering with over 1,000+ licensed IPs, Youtooz brings the internet’s most memorable moments to life. In the first 90 days, we launched 3 of their largest revenue generating Campaigns of the year.
2.35X
Email Engagement
+64%
YoY Email Revenue
Maximizing Email Revenue
Partnering with over 1,000+ licensed IPs, Youtooz brings the internet’s most memorable moments to life. In the first 90 days, we launched 3 of their largest revenue generating Campaigns of the year.
2.35X
Email Engagement
+64%
YoY Email Revenue
Knocking Out Email Revenue Plateaus
Yokkao is globally renowned for their Bangkok-crafted Muay Thai gear, partnering with legendary icons like AKA, Superlek, and Wiz Khalifa. In the first 45 days, we rebuilt their lifecycle program and unlocked a brand-new revenue tier.
+92%
Email Revenue
4.2X
Flow ROAS
Reactivating Dead Customers Through Direct Mail
Own Boss Supply is a giveaway brand that empowers the blue collar community. In their first Direct Mail campaign, we reactivated over 1,450 customers who hadn’t purchased in over 1 year.
9X
Email Engagement
300K
SMS Captured
Increasing Email Engagement & First Time Purchasers
Theory11 creates the world’s greatest playing cards & games, partnering with the likes of Neil Patrick Harris, Zach King, and more. By bringing the brand’s magic to the inbox, our team increased their email Campaign engagement by 260%.
2x
First-PUR Revenue
40+
New Product Drops
[ TESTIMONIALS ]
Beyond Results: What You Can Expect
"Working with Duh is wonderful. They quickly understood our business and customers, and built a powerful retention machine around it.
They’re easy going, move fast and even though they’re an agency - they naturally fit in with the rest of our marketing team."
Mark Prokoudine
Executive Chairman • Youtooz
"Working with Duh is wonderful. They quickly understood our business and customers, and built a powerful retention machine around it.
They’re easy going, move fast and even though they’re an agency - they naturally fit in with the rest of our marketing team."
Mark Prokoudine
Executive Chairman • Youtooz
[ TESTIMONIALS ]
Beyond Results: What You Can Expect
"Working with Duh is wonderful. They quickly understood our business and customers, and built a powerful retention machine around it.
They’re easy going, move fast and even though they’re an agency - they naturally fit in with the rest of our marketing team."
Mark Prokoudine
Executive Chairman • Youtooz
"Working with Duh is wonderful. They quickly understood our business and customers, and built a powerful retention machine around it.
They’re easy going, move fast and even though they’re an agency - they naturally fit in with the rest of our marketing team."
Mark Prokoudine
Executive Chairman • Youtooz
"Duh brings a level of strategic ownership that's rare with agencies. I no longer worry about whether our email and SMS programs are being fully optimized, I know they're constantly pushing performance forward.
What stands out most is that they operate like an extension of our internal team."
Adam Kossof
Adam Kossof • Ghost Lifestyle
"Duh brings a level of strategic ownership that's rare with agencies. I no longer worry about whether our email and SMS programs are being fully optimized, I know they're constantly pushing performance forward.
What stands out most is that they operate like an extension of our internal team."
Adam Kossof
Adam Kossof • Ghost Lifestyle
"Duh has been instrumental to the growth of our brand. From strategy, communication to execution it's 99.9% flawless. If only other agencies treated their customers with the same level of care, detail and compassion...
Without their retention strategies, scaling our paid ads would not be possible."
Jon Reyes
CMO • Shiny Smile
"Duh has been instrumental to the growth of our brand. From strategy, communication to execution it's 99.9% flawless. If only other agencies treated their customers with the same level of care, detail and compassion...
Without their retention strategies, scaling our paid ads would not be possible."
Jon Reyes
CMO • Shiny Smile
"As a founder, partnering with agencies has at times felt like one endless game of musical chairs. You end up cycling through many that don't meet your expectations.
Duh Retention has been different. They're practical, cost-effective, sound thought partners that adapt well to feedback."
Leo Wang
Founder • Buffy.co
"As a founder, partnering with agencies has at times felt like one endless game of musical chairs. You end up cycling through many that don't meet your expectations.
Duh Retention has been different. They're practical, cost-effective, sound thought partners that adapt well to feedback."
Leo Wang
Founder • Buffy.co
"The team's strategic initiatives and introduction of new channels has brought in net new revenue and helped us reclaim customers in a very short period of time.
Working with Duh, we never have to think about our retention strategy, and still are fully aware of what’s going on. It’s a perfect balance."
Devin Santamaria
Chief Marketing Officer • Own Boss Supply
"The team's strategic initiatives and introduction of new channels has brought in net new revenue and helped us reclaim customers in a very short period of time.
Working with Duh, we never have to think about our retention strategy, and still are fully aware of what’s going on. It’s a perfect balance."
Devin Santamaria
Chief Marketing Officer • Own Boss Supply
[ FAQ ]
Frequently asked questions
What does Duh actually do?
We’re a marketing agency that works solely with Shopify e-commerce brands. We handle both strategy & day-to-day execution for your brand’s Email/SMS marketing, growing your email list, and ultimately figuring out ways to improve the lifetime value of your customers.
What does Duh actually do?
We’re a marketing agency that works solely with Shopify e-commerce brands. We handle both strategy & day-to-day execution for your brand’s Email/SMS marketing, growing your email list, and ultimately figuring out ways to improve the lifetime value of your customers.
What does Duh actually do?
We’re a marketing agency that works solely with Shopify e-commerce brands. We handle both strategy & day-to-day execution for your brand’s Email/SMS marketing, growing your email list, and ultimately figuring out ways to improve the lifetime value of your customers.
How are your services structured?
We offer both one-time projects & ongoing retainer services
How are your services structured?
We offer both one-time projects & ongoing retainer services
How are your services structured?
We offer both one-time projects & ongoing retainer services
On average, how much do you charge?
One-time projects start at $2,500 while retainers run between $5,000 and $12,000 per month. For ongoing services, we don’t take on any brand doing less than $200,000/mo in Shopify revenue.
On average, how much do you charge?
One-time projects start at $2,500 while retainers run between $5,000 and $12,000 per month. For ongoing services, we don’t take on any brand doing less than $200,000/mo in Shopify revenue.
On average, how much do you charge?
One-time projects start at $2,500 while retainers run between $5,000 and $12,000 per month. For ongoing services, we don’t take on any brand doing less than $200,000/mo in Shopify revenue.
How long are your service contracts?
Our initial onboarding period is 3 months. After that, we fight to earn the right to be your Retention partner with month-to-month rolling service. If you decide we’re a good long-term fit, we give generous discounts for 3, 6, and 12-month agreements.
How long are your service contracts?
Our initial onboarding period is 3 months. After that, we fight to earn the right to be your Retention partner with month-to-month rolling service. If you decide we’re a good long-term fit, we give generous discounts for 3, 6, and 12-month agreements.
How long are your service contracts?
Our initial onboarding period is 3 months. After that, we fight to earn the right to be your Retention partner with month-to-month rolling service. If you decide we’re a good long-term fit, we give generous discounts for 3, 6, and 12-month agreements.
What makes Duh different from other Email marketing agencies?
Most agencies try to sell you on “killer copy & stellar email design”... Both are obviously important, but not an end all be all. These are tactics, not strategies. At Duh, we create world-class lifecycle programs. We leverage the treasure trove of both strategies & tactics we’ve built up over the years to create reliably profitable marketing channels.
What makes Duh different from other Email marketing agencies?
Most agencies try to sell you on “killer copy & stellar email design”... Both are obviously important, but not an end all be all. These are tactics, not strategies. At Duh, we create world-class lifecycle programs. We leverage the treasure trove of both strategies & tactics we’ve built up over the years to create reliably profitable marketing channels.
What makes Duh different from other Email marketing agencies?
Most agencies try to sell you on “killer copy & stellar email design”... Both are obviously important, but not an end all be all. These are tactics, not strategies. At Duh, we create world-class lifecycle programs. We leverage the treasure trove of both strategies & tactics we’ve built up over the years to create reliably profitable marketing channels.
If we work together, what do you bring to the table?
We bring a level of strategic breadth & tactical depth on all things customer retention. Every brand we work with is assigned a Retention Strategist, Retention Specialist, Lead Designer, Email Designer, and Copywriter.
If we work together, what do you bring to the table?
We bring a level of strategic breadth & tactical depth on all things customer retention. Every brand we work with is assigned a Retention Strategist, Retention Specialist, Lead Designer, Email Designer, and Copywriter.
If we work together, what do you bring to the table?
We bring a level of strategic breadth & tactical depth on all things customer retention. Every brand we work with is assigned a Retention Strategist, Retention Specialist, Lead Designer, Email Designer, and Copywriter.
How does Duh think about LTV? How do you go about increasing it over time?
Lifetime value is a pretty fluffy term. At our core, we do anything (and everything) we can to convert more window shoppers into customers & increase the value they spend with your brand over time. Whether it’s exclusive product drops, moving dead/slow-moving stock in targeted campaigns, or tracking monthly Cohorts – Our Northstar is getting your customers to spend more, more often.
How does Duh think about LTV? How do you go about increasing it over time?
Lifetime value is a pretty fluffy term. At our core, we do anything (and everything) we can to convert more window shoppers into customers & increase the value they spend with your brand over time. Whether it’s exclusive product drops, moving dead/slow-moving stock in targeted campaigns, or tracking monthly Cohorts – Our Northstar is getting your customers to spend more, more often.
How does Duh think about LTV? How do you go about increasing it over time?
Lifetime value is a pretty fluffy term. At our core, we do anything (and everything) we can to convert more window shoppers into customers & increase the value they spend with your brand over time. Whether it’s exclusive product drops, moving dead/slow-moving stock in targeted campaigns, or tracking monthly Cohorts – Our Northstar is getting your customers to spend more, more often.
Book a call
Find the revenue your customer journey is leaving behind.
Find the gaps in your lifecycle
Prioritise the highest-value opportunities
Leave with clear next steps
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Free Retention Marketing Content
Learn how we think about DTC retention & lifecycle marketing by searching "Noah Haynes" on Youtube 👊
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